NEWSLETTER (01)

July 2008

LETS GOOGLE IT

We all know the power of Google.

Google is the search engine of choice for most people looking for products, services or general information on the web, attracting around 1 billion searches per day worldwide. The power of Google is colossal and to position your products or services on the front page is most desirable as the response to ads on subsequent pages tends to be far less effective.

Maintaining first page presence through pay-per-click Google campaigns can be expensive, especially if your preferred key phrase is well demanded. Well, here's the good news: Adpromedia can now provide clients with a guaranteed first page presence on Google with up to five keywords and unlimited clicks, all at an affordable fixed monthly price with no tie ins and no contracts.

If you would like further details on how Adpromedia can position your products or services on the first page of Google, call now to find out more.

THE BIG BOYS...

...Maintain Momentum In Tough Times

The consumer goods giants Unilever and Procter & Gamble have said they will not be cutting their marketing budgets, despite widespread fears as the world economy slows down.

The chairman and chief executive of P&G, AG Lafley, told the Financial Times that they were planning to spend the same percentage of sales and that P&G would be increasing its point of sales communications, where research indicated consumers were making more purchasing decisions.

Simon Rothon, senior vice-president of global marketing at Unilever said "Its marketing wisdom that the advertisers that sustain advertising at the optimum level in a downturn are the ones who emerge with a much more sprightly step when they come out of a recession."

source: Campaign 27th June 2008

ADPRO ADVICE

YOU'VE GOT MAIL

Permission-based email marketing is an extraordinarily cost effective and powerful tool. Get it right and you could see ROIs you never dreamt of!

A successful e-campaign relies on a few things:
1. A professional looking HTML email is essential to grab and hold interest, maximise response and maintain your brand presence, so design is extremely important.
2. Sender reputation and authentication are critical factors when it comes to making sure the marketing emails you send out, actually reach their targets.
3. Targeting the right prospect at the right time makes all the difference.

Adpromedia offers a complete e-marketing service. Please call to find out more.

TEST, TEST AND TEST AGAIN

Bringing awareness of your product or service to potential new customers is always desirable, however to target the right person is crucial. 

It is worth testing any new campaign idea or media platform by doing a test to gauge response prior to rolling it out on a larger scale. This helps reduce risk and provides you with valuable information when planning future campaigns. Should the campaign generate satisfactory business leads, then do more of it, alternatively, make any required changes and keep testing.

The key is to do more of what works and steer clear of what doesn't! The only way to identify this is to test, test and test again!

*DID YOU KNOW? * DID YOU KNOW? * DID YOU KNOW?*

Britain's Got Talent winner George Sampson is to be the new face of NatWest's Ad Campaign targeting the 11-18 year old market, making him a millionaire overnight! 

ADPRO NEWS

HOME SWEET HOME

In April of this year we moved offices and made St James Court the new home for Adpromedia. Walking distance from the town centre, 5 minutes drive from the mainline train station and within easy reach of the main motorway networks of the M6, M56 and M62, St James Court is perfectly located to service our clients both within the North West region and across the UK.

"With clients based across the UK, accessibility is very important and Warrington provides the perfect location," explains Andrea. "It was also important to find a pleasant environment conducive to creative thinking. The relaxed and tranquil atrium provides the perfect setting for brainstorming ideas, copywriting and the atmosphere throughout the building is friendly yet professional, which reflects our own culture and values perfectly."

If you have not yet visited our new home, please feel free to give us a call.
The Kettle is always on!

Visit our website to see some work samples and comments from clients.

www.adpromedia.co.uk

CLIENT CORNER

CASH FLOW IS KING!

The credit crunch is leading more and more businesses to re-evaluate their current credit management procedures. Businesses are stretching credit terms and managing cash flow effectively has become a major concern for many UK businesses.

"Partnering with Optima RM can help accelerate your cash flow leaving you to concentrate on developing your business. Working with UK B2Bs trading both domestically and internationally, we required a highly professional marketing strategy to communicate our message effectively to our target customers. Having established and developed a corporate brand identity, we have recently embarked upon a digital and print media campaign targeting four different target markets. We are very pleased with the marketing collateral produced and are confident that it has real impact.

Engaging Adpromedia has brought professionalism, innovation and experience in marketing to our business at a cost-effective rate, and as our marketing partner they have become an important and valued part of our team."

Julian Llewellyn
Managing Director, Optima RM

www.OptimaRM.com

DO YOU KNOW A COMPANY WHO COULD BENEFIT FROM OUR SERVICES?

If so, please email us their details.

Adpromedia Ltd is a marketing consultancy, advertising agency and design agency registered in England and Wales with company number 5292261. St James Court, Wilderspool Causeway, Warrington, WA46PS.