NEWSLETTER (02)

September 08

DEEP IMPACT

Mutli-platform marketing delivers more than just reach

Pursuing only one form of marketing is becoming an increasingly obsolete practice as companies begin focusing on multi-platform strategies to create impact and attract new customers.

Integrated Media Measurement Inc have released a study showing that advertising on multiple platforms results in a significant increase in a campaign's conversion rate measured by the percentage of consumers who actually purchase the product or service being advertised.

It was thought that Multi-platform advertising just increased the reach of a campaign reducing the approach to a numbers game where more spending equals more customers hit. However, this new research shows multi-platform advertising not only increases the reach, it also increases consumer conversion rates.

"As new communication methods evolve and consumer habits change, businesses must respond by adopting marketing strategies which best communicates to their target markets. This can often be a marketing-mix, with many companies requiring a combination of traditional and new marketing platforms," explains Adpromedia MD Andrea McMahon.

Email us to book an appointment to discuss your marketing objectives, and receive advice from a marketing professional about what platforms are most appropriate for your business.

ADPRO ADVICE

THE E-MAIL HAS LANDED

First of all, may I THANK YOU for spending your valuable time reading this e-newsletter. Although I sometimes raise a brow at how imposing it is that almost anybody these days can invade my private space by firing commercial messages directly into my inbox, I must, as a marketing professional applaud the effectiveness of email marketing as a communication platform.

E-Marketing allows us to communicate with people quickly and on a one-to-one basis (or so it seems) - I must admit that you are not the only person receiving this email! Email has become an essential tool for most people in business today, and when considering how to market B2B, love it or hate it, you have to appreciate that e-marketing has landed!

Email us to discuss how we can implement an effective e-marketing strategy within your business.

TOUGH TIMES REQUIRES SMARTER MARKETING

As the credit crunch bites and businesses need to reduce costs, more and more companies are looking to fusion-marketing as a method of stretching budgets. Galaxy going into bed with the Sex In The City movie in an attempt to lure the female over 25 market is a perfect example of this.
Email us to discuss how we could help reduce your costs by implementing a more cost effective marketing strategy.

ADPRO NEWS

Adpromedia provides marketing advice to North West business leaders

Adpromedia are proud partners of SME Connect, representing the marketing function at a series of monthly business seminars hosted by The Royal Bank of Scotland Group in Manchesters trendy Spinningfield district.

SME Connect provides entrepreneurs and business leaders across the North West with valuable business advice presented by experts within the fields of several key business functions including marketing, HR and finance.

SME Connect is presented by business experts based within the North West, looking to help SMEs within the region by offering advice on how to reduce costs, grow sales, improve performance and increase profitability within their own organisations.

"We strongly believe that SME Connect provides a refreshing and unique opportunity to business owners, managing directors, business leaders and entrepreneurs across the region, by giving them access to a professional advice forum, covering a wide range of core business functions," explains Andrea. "Furthermore, our events provide the perfect networking opportunity, where fellow business leaders and entrepreneurs can enjoy a sociable chat in a friendly environment over a glass of wine - whilst enjoying the fantastic views from the spectacular RBS building in Manchester city centre's Spinningfields district."

If you run a business within the North West or are a senior decision maker within a larger organisation and would like to know more about SME Connect please visit www.sme-connect.co.uk

Back to uni for Bruce!

Creative Advertising undergraduate and all round good egg, Bruce Rose, returns to university following a 3 month internship at Adpromedia this month. We would like to thank him for all his hard work and the team wish him the best of luck in his adventures as a final year student.

CLIENT CORNER

Multi-Platform marketing in action at The Willows Variety Centre

Business manager, Tina Wilkinson-Bell provides an insight into The Willows' marketing strategy: "At The Willows our Christmas marketing campaign is planned over 18 months in advance; from booking quality lives entertainment to strategic media activity in order to meet our business objectives. As well as placing great emphasis on quality printed brochures, direct mail and press advertising to promote our product we also use a variety of other media methods, old and new. Traditionally we have found local and regional radio generates volumes of enquiries from right across the North West region as customers are prepared to travel to ensure a great night out.

This year we have turned our emphasis to online marketing. We produced a dedicated micro site promoting christmas events earlier this year, christmasAtTheWillows.co.uk where customers can book online or make enquiries 24 hours a day. We have also recently embarked on a Google campaign which has started to generate some very lucrative enquiries."

"Our target is to bring 10,000 customers through our doors every Christmas and along with the professional expertise and industry knowledge which Adpromedia offer, once again this year we are on target to meet this objective", explains Tina.

The Willows is the perfect venue for a Christmas party night out, catering for large and small parties with a capacity of up to 700. The combination of live entertainment, waitress served dining, host, disco and late bars makes The Willows the ideal venue for a great party night out.

The Willows is located 2 miles from junction 2, M602

For further details about Christmas party nights out at The Willows visit: www.ChristmasAtTheWillows.co.uk

DO YOU KNOW A COMPANY WHO COULD BENEFIT FROM OUR SERVICES?

If so, please email us their details.

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